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A Group of People in Canada Buy All Express Yourself

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A group of people in Canada buy all Express Yourself fashion products because they feel the clothes relate to their rebel lifestyle. What kind of segmentation would best help you define this group of individuals?
Intrinsic segmentation
Psychographic segmentation
Demographic segmentation
Geographic segmentation
Product-use variables segmentation


Definitions:

Imitation Reflex

An innate tendency of infants to mimic gestures or facial expressions as a fundamental learning process.

Mirror Neurons

Neurons that fire both when an individual performs an action and when they observe the same action performed by another, thought to be the basis of empathy and learning through imitation.

Caregiver-Infant Bonding

The process by which a strong emotional connection is formed between a caregiver, typically a parent, and their newborn, influencing the infant's developmental outcomes.

Object Permanence

Object Permanence is the cognitive understanding that objects continue to exist even when they cannot be seen, typically developed during early childhood.

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