Secondary Data Are Statistics and Information That Are Available as a Result of a Result

question 153

Short Answer

Secondary data are
statistics and information that are available as a result of previous research.
based on data newly collected for a specific research purpose.
based on information gathered by someone else, but not yet published.
any of the above, depending upon why the marketer is doing the research.
data gathered for secondary areas of the firm like marketing research and accounting.

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Definitions:

Business Plan

A detailed document outlining the strategy, goals, financials, and future projections of a business.

Understating Profits

The practice of reporting lower earnings than actually achieved, often for tax or strategic business reasons.

Break-Even Analysis

A calculation that determines when a business or project will be able to cover all its expenses and start generating profit, based on fixed and variable costs.

Financial Projections

Estimates of future financial performance, including income, expenses, and cash flow, over a specific period.