Bob, Due to a Strong Work Ethic, Has Worked His

question 51

Short Answer

Bob, due to a strong work ethic, has worked his way up the ladder and would be considered middle class, which is reflected in his recent purchases. This is an example of
psychological influences.
social influences.
personal influences.
cultural influences.
past experience influences.

---

Definitions:

Properly Positioned

describes when a product, service, or brand is effectively marketed to appeal to its target audience or market segment.

Brand Promise

A statement or commitment made by a brand to its customers, indicating what they can consistently expect from its products or services.

Social Purpose

The objective or intention of an organization to contribute positively to society or specific causes beyond financial gains.