What Is the Purpose of the Screening Stage of the Product

question 245

Short Answer

What is the purpose of the screening stage of the product development process?
To identify potential production problems
To identify the benefits which consumers want
To actively seek out ideas for new products
To eliminate all ideas that do not mesh with the firm's objectives, abilities, or expertise
To compare costs and benefits of the proposed product

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Definitions:

Segments Attractiveness

The degree to which a particular market segment is appealing to a company, based on factors like size, profitability, growth potential, and competitive intensity.

Positioning Strategy

A marketing strategy that aims to establish a brand or product in a specific place in the mind of the target market, distinguishing it from competitors in a way that makes it more attractive.

Segmentation Attractiveness

This refers to the appeal of a specific market segment to a company, based on factors like size, profitability, and accessibility.

Perceptual Map

A visual representation of how consumers perceive a brand, product, or service in relation to competitors, typically based on important attributes.