Batson Corp

question 269

Short Answer

Batson Corp. marketing staff have developed a long list of possible new product ideas. In terms of the new product development process, what should they do next?
Business analysis
Screening
Product testing
Concept testing
Prototype development

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Definitions:

Stimulus Control

A situation in which a behavior is executed more frequently in the presence of a specific stimulus because the behavior has been reinforced in the presence of that stimulus.

Free Access Rule

A policy or principle in behavior analysis allowing unrestricted access to a reinforcing stimulus to ensure its effectiveness as a reinforcer.

DRO Increasing-Interval Schedules

A behavior modification technique where reinforcement of any behavior other than the target behavior is delivered at increasing intervals of time.

Differential Reinforcement

A process of reinforcing specific behaviors while withholding reinforcement for other, less desirable behaviors.