Macmoo Real Estate Is Beginning to Use Data-Driven Processes to Determine

question 285

Short Answer

Macmoo Real Estate is beginning to use data-driven processes to determine the value that it gets from different marketing activities. Macmoo's website lists available properties and allows customers to request information. Macmoo tends to advertise in local newspapers and specialized real estate periodicals. The marketing director believes that Macmoo's traditional spring advertising campaign, which runs during the month of March, is an effective use of advertising resources. When pressed for evidence, the marketing director points out that revenues in March have consistently been higher than revenues in February.
Which of the following is assumed by the marketing director's argument?
Real estate transactions can usually be completed in one month.
The rates for advertising during the spring are lower than the rates during other times of the year.
Other real estate companies increase the amount they spend on advertising during March.
The spring advertising campaign is better at promoting general awareness of the Macmoo brand than it is at generating sales leads.
The spring advertising campaign is equally effective for commercial real estate and private real estate.

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Definitions:

New Machinery

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Legislation that regulates and limits the amount of interest that can be charged on loans, preventing excessively high rates.

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Investment-Demand

The relationship showing the amounts of investment goods purchased at different rates of interest.