Hilltel Sells Mobile Phones and Other Handheld Devices

question 68

Short Answer

Hilltel sells mobile phones and other handheld devices. The company has decided to sell its products internationally and is considering using a standardized marketing approach wherever it sells its products.
Hilltel's CEO thinks that having a standardized marketing strategy will enable the company to control and plan production better. Which of the following, if true about using a single marketing approach, would strengthen her case?
It means the company will sell in the same way to countries regardless of culture.
It allows for simplifying inventory and quality control processes.
It means that more employees will need to be hired at the company's headquarters.
It locks the company into one marketing strategy for the long term.
It means that more extensive managerial oversight in sales will be needed.

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Definitions:

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