Advertising to Make People More Aware of the Hazards of Drinking

question 17

Short Answer

Advertising to make people more aware of the hazards of drinking and driving is an example of
industrial marketing.
relationship marketing.
service marketing.
idea marketing.
consumer marketing.

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Definitions:

Reasonable Skill

The level of competence that one can expect from a person with the standard abilities and knowledge in a particular field.

Breach of Contract

Occurs when one party fails to fulfill their obligations under a contract without a lawful excuse.

Agency Contract

A legal agreement where one party, the agent, agrees to act on behalf of another, the principal, in business dealings.

Duty of Obedience

The requirement for directors and officers of an organization to act in accordance with its governing documents and decisions made by its governing body.