When Toronto-Based Fairmont Resort Hotels Used Data Mining to Find

question 169

Short Answer

When Toronto-based Fairmont Resort Hotels used data mining to find out what kinds of vacations their customers preferred, and then placed ads where they were more likely to reach those customers, this was an example of
consumer relationship management.
product differentiation.
data warehousing.
aggregate marketing.
industrial marketing.

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Definitions:

Stockholders

Individuals or entities that own shares in a corporation, giving them partial ownership.

New Debt

Funds a company borrows through the issuance of debt instruments, such as bonds or loans, as a way to finance operations or projects.

New Equity

Capital raised by a company through the issuance of new shares to investors, leading to ownership dilution for existing shareholders.

Marginal Provincial Tax Rate

The amount of tax payable on an additional dollar of income, specific to a province's taxation system.