It Is the Middle of August, and Bob Has Been

question 238

Short Answer

It is the middle of August, and Bob has been driving for the last three hours without air conditioning. He is hot and thirsty and would like to find something cold to drink. Bob would consider ________ the most important element in the marketing mix for a soft drink marketer.
promotion
profit
place
price
product

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Definitions:

Self-Fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true, due to positive feedback between belief and behavior.

Deduction Theorem

A principle in logic stating that if a particular conclusion can be logically derived from a set of premises, then the implication of these premises leading to that conclusion is also true.

Gender Discrimination

Involves rewarding men and women differently for the same work.

Pleasure Principle

A psychoanalytic concept suggesting that individuals seek pleasure and avoid pain to satisfy their biological and psychological needs.