What Is a Target Market

question 53

Short Answer

What is a target market?
Teenagers ages 13 to 18 who enjoy fast food
Men who are taller and heavier than average
The percent of market share the firm wants to achieve
A group of people with similar wants who are expected to show interest in the same products
The percentage of total revenue generated by one product

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Definitions:

Operating Plans

Comprehensive outlines detailing a company's objectives and the strategies and processes to be implemented to achieve those objectives within a specific timeframe.

Fixed Assets

Fixed assets are long-term tangible assets that are used in the operations of a business and are not expected to be converted to cash in the near term.

Sales Growth Rate

The percentage increase in sales over a specific period, indicating the health and expanding nature of a business.

Capacity

The maximum amount that something can contain or produce, often used in the context of production and manufacturing.