Secondary Data Are Statistics and Information That Are Available as a Result of a Result

question 153

Short Answer

Secondary data are
statistics and information that are available as a result of previous research.
based on data newly collected for a specific research purpose.
based on information gathered by someone else, but not yet published.
any of the above, depending upon why the marketer is doing the research.
data gathered for secondary areas of the firm like marketing research and accounting.

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Definitions:

Rule of 70

A method to estimate the number of years it will take for a variable to double, by dividing 70 by the annual growth rate of the variable.

Interest Rate

The percentage of a sum of money charged for its use, reflecting the cost of borrowing or the return on saving.

Managed Mutual Funds

Investment funds that are operated by professional fund managers who allocate the fund's investments and attempt to produce capital gains for the fund's investors.

Stock Index

A measure designed to track the performance of a group of stocks, representing a specific segment of the market.