If You Are in the Market for a New Set

question 173

Short Answer

If you are in the market for a new set of skis, you probably have some idea of who provides the best skis and how they differ. You may have accumulated some of this knowledge during the information-seeking stage and combined it with what you knew before. The next stage for you is to
evaluate alternatives.
seek information.
buy a new pair of skis.
recognize the problem.
evaluate post-purchase.

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Definitions:

Salesperson's Goal

The primary objective of a salesperson, which typically involves meeting or exceeding specific sales targets or quotas within a set timeframe.

Buying Decision

The process by which a consumer decides whether to purchase a product or service, influenced by various factors.

Sales Call

A phone call or visit made by a sales representative to a potential or existing customer for the purpose of selling a product or service.

Fiscal Year

A one-year period that companies and governments use for financial reporting and budgeting, which may not align with the calendar year.