Boilers Inc

question 290

Short Answer

Boilers Inc. sells 100% of its boilers to churches to improve their energy efficiency and to decrease their heating costs. The company is involved in
charitable marketing.
industrial marketing.
consumer marketing.
quality assurance marketing.
institutional marketing.

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Definitions:

Political

Relating to the government or public affairs of a country.

Social Ladder

The hierarchical structure within a society, where individuals or groups are ranked according to status or authority.

Social Variables

Social variables are factors that represent characteristics of societies, communities, or individuals, such as age, gender, income level, and educational background, which can influence behaviors and outcomes.