Typical Variables Used in Segmenting Markets by Demographic Characteristics Include

question 255

True/False

Typical variables used in segmenting markets by demographic characteristics include age, education, family life cycle, family size, income, nationality, race, religion, and sex.

---

Definitions:

Confrontational

Characterized by or inclined to confront directly, often leading to conflicts or clashes in opinions and ideas.

Individualistic

A trait or value emphasizing the importance of individual rights and independence over collective goals or group identities.

Collectivistic

Pertains to cultures or societies that emphasize the needs and goals of the group over the desires and wants of the individual.

Cultural Characteristic

Cultural characteristics are the values, beliefs, behaviors, and artifacts that define a specific group or society, influencing how its members interact with each other and with external groups.