Hostess Frito-Lay, the Maker of Doritos, Spent a Year Studying

question 234

True/False

Hostess Frito-Lay, the maker of Doritos, spent a year studying how to best reach its target market (teenagers). The researchers hung around shopping malls, schools, and fast-food outlets to watch teens. This is an example of primary data gathering.

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Definitions:

Rash Driving

Reckless or careless driving behavior that significantly increases the risk of accidents or injuries.

Contract

An agreement between two or more parties that is recognized and enforceable by legal means.

Legally Binding

Describes an agreement or contract that is enforceable by law, meaning parties can be compelled to comply with its terms.

Contract

A contract between multiple parties that holds legal enforceability.