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What is a consumer good?
Limbic System
A complex system of nerves and networks in the brain, involved in basic emotions (such as fear and pleasure) and drives (such as those for food and sex).
Motor Cortex
A brain region responsible for the planning, control, and execution of voluntary movements.
Circadian Rhythm
Refers to the natural, internal process that regulates the sleep-wake cycle and repeats roughly every 24 hours.
Arousal
A state of increased physiological activity or alertness, involving the activation of the sympathetic nervous system.
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