Examlex
What are the psychographic variables used in market segmentation?
Stimulus Generalization
The tendency for the conditioned stimulus to evoke similar responses after the response has been conditioned.
Conditioned Stimulus
A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, evokes a conditioned response.
Negative Reinforcement
A behavioral principle where the removal of an unpleasant stimulus following a response increases the likelihood of that response in the future.
Stimulus Generalization
The tendency to respond in the same way to different but similar stimuli.
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