What Is a Target Market? Briefly Explain How a Well-Defined

question 293

Essay

What is a target market? Briefly explain how a well-defined target market is important to a company.

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Definitions:

Bike Paths

Designated routes or tracks exclusively for bicycles, providing a safe space for cyclists away from motor vehicle traffic.

Public Good

Goods or services that are distributed to all individuals within a society without charge, presented by either public authorities or private entities, not for profit motives.

Free-rider Problem

A situation where individuals or entities benefit from resources, goods, or services without paying for them, which often leads to under-provision of those goods or services.

Private Firms

Businesses that are owned by individuals or groups of individuals and are not controlled or operated by the government.