Examlex
Which of the following represents a reason for a firm's use of personal selling promotions?
It is the only form of selling that works.
It provides a personal link between the seller and the buyer.
The sales force has the capability of contacting the greatest number of potential customers.
Personal selling provides the lowest promotional costs per contact.
Sales promotions must be convenient and accessible when the purchase decision is made.
Prevalence
The proportion of a population found to have a particular condition or trait at a specific time.
Constructivist Theory
A learning theory that posits knowledge is constructed through experience and reflection, rather than received from an external source.
Ecological Theory
A framework that explores how individuals interact with and are influenced by their various environments, from immediate surroundings to broader societal structures.
Learned Helplessness
A condition in which a person suffers from a sense of powerlessness, arising from a traumatic event or persistent failure to succeed.
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