The Cream Soap Company Has Launched a New Campaign Geared

question 109

Short Answer

The Cream Soap Company has launched a new campaign geared at increasing the sales volume of its new Fresh Smelling line of soap products. The $1.6 million campaign will cover the costs of providing samples of their soap products to be delivered with the Toronto Star newspaper to 500 000 homes in Toronto. This marketing technique is known as
personal selling.
public relations.
advertising.
publicity.
sales promotion.

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Definitions:

Significant Want

A strong desire or need that is considered important or of great consequence.

After-Tax Profits

The net income a company remains with after all taxes have been deducted from its earnings.

Gross Margin

A company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage. It represents the proportion of each dollar of revenue that the company retains as gross profit.

Harvest Issue

A problem or challenge encountered during the collection or gathering of agricultural crops.