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Dove Is Introducing a New Deodorant

question 193

Short Answer

Dove is introducing a new deodorant. In order to entice customers to purchase the deodorant, a free bar of soap is attached to the package. Which type of sales promotion is Dove using?
Point of sale display
Premium
Contest
Trade show
Coupons

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Definitions:

Working Lunch

A meal during which business or work-related discussions occur, typically involving employees, managers, or clients.

Deborah Tannen

Deborah Tannen is a linguist known for her research on the differences in communication styles between genders and within families in various cultural contexts.

Upper Management

The highest level of management within an organization, responsible for strategic decision-making and policy formulation.

Accommodating

Is the act of adjusting or making allowances for someone else's needs, desires, or conditions in an effort to reach a mutual understanding or agreement.

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