________ Attempts to Build Goodwill with Customers by Performing and Publicizing

question 212

Short Answer

________ attempts to build goodwill with customers by performing and publicizing a company's public service activities.
Personal selling
Public relations
Advertising
Sales promotion
Publicity

---

Definitions:

Mediation

A form of alternative dispute resolution where a neutral third party helps disputing parties to reach a mutual agreement.

Arbitration

Arbitration is a method of resolving disputes outside the courts, where an impartial third party, known as an arbitrator, makes a decision that's binding on the parties involved.

Binding Arbitration Clause

A contract provision mandating that all disputes arising under the contract must be settled by arbitration.

Disputes

Conflicts or arguments between parties that may require resolution through negotiation or legal means.