ValueNet Corporation Sells Electronic Learning Devices, Consumer Electronics Products, and Collectibles

question 152

Short Answer

ValueNet Corporation sells electronic learning devices, consumer electronics products, and collectibles directly to consumers using a team of telemarketers. The aggressive cold calling tactics recently boomeranged when the company became the target of irritated consumers and consumer activist groups who flooded ValueNet's phone system with return calls and messages. Management is planning to reduce the reliance on outbound calling and use other approaches like direct-response television (infomercials).
Which of the following, if true, would strengthen the argument for shifting to direct-response television marketing?
Many mainstream companies such as P&G, Dell, Disney, and Bose have begun using infomercials to sell their wares.
ValueNet could slightly modify its telemarketing techniques and receive a much better customer response.
TV media production costs are expected to increase substantially as the economy moves toward recovery.
Many Canadians have registered their telephone numbers with the National Do Not Call Registry, and the number of registered numbers continues to grow.
Despite objections and angry responses to cold calls, total sales from telephone marketing have been steady over the years.

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Definitions:

Oxygen

A chemical element (O) essential for most forms of life on earth, playing a key role in cellular respiration and energy production.

ATP

Adenosine triphosphate, a high-energy molecule that stores and transports chemical energy within cells for metabolism.

Energy Content

The amount of energy, typically measured in calories or joules, that is contained in a food or fuel source, indicating its potential to do work or produce heat.

Reactants

Substances initially present in a chemical reaction that are consumed during the reaction to make products.