Why Would a Business Firm Want to Use Controlling Sales

question 86

Short Answer

Why would a business firm want to use controlling sales volume as a promotional objective?
A company will aggressively push its products through wholesalers and retailers who persuade customers to buy it.
The production and distribution systems will run more smoothly when the firm achieves a more stable sales volume during the year.
The company is trying to appeal to a specific segment of the market.
Consumers are more likely to purchase a product when they have been informed about it.
The company wants to be able to communicate information to consumers when it is more economical to do so.

Explain how marketing efforts can fail or succeed based on the ability to satisfy needs, willingness to exchange, and communication between parties.

Recognize the ethical dimensions of marketing decisions and their societal impact.

Understand the importance of focusing on consumer needs while balancing the interests of various stakeholders.

Understand the principles governing the distribution of profits and losses among partners.

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