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As a start-up company, you need to find ways to reduce costs. Which type of promotion is free?
Coupons
Gift certificates
Free samples
Publicity
contests
Recent Decades
A term referring to the relatively immediate past, often used to describe changes or trends over the last 20 to 30 years.
Economic Situation
Macroeconomic factor that affects the way consumers buy merchandise and spend money, both in a marketer’s home country and abroad; see also inflation, foreign currency fluctuations, and interest rates.
Target Markets
Specific groups of consumers at which a company aims its products and services, identified by various demographic, geographic, and psychographic factors.
Factors
Elements or circumstances that contribute to a result or are considered in a decision-making process.
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