Examlex
The Limited is part of a(n) ____________, while IGA is part of a(n) ____________.
corporate vertical marketing system; contractual vertical marketing system
intensive distribution system; exclusive distribution system
administrative vertical marketing system; corporate vertical marketing system
exclusive distribution system; selective distribution system
contractual vertical marketing system; corporate vertical marketing system
Lewin's Basic Change Model
A three-stage theory of change that describes the process as unfreeze, change, and refreeze, used to manage change within an organization.
Status Quo
The existing state of affairs or conditions, often used in context to suggest a resistance to change.
Refreezing
The process of stabilizing a group or organization after a change has been implemented, ensuring the new state becomes the norm.
Lewin's Basic Change Model
A three-step model (unfreezing, changing, refreezing) for implementing change within an organization, proposed by Kurt Lewin.
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