________ Help Internet Consumers by Gathering and Sorting Information on Comparison

question 36

Short Answer

________ help internet consumers by gathering and sorting information on comparison products and product features.
Electronic retailers
Direct-response sellers
Syndicated sellers
E-agents
Cybermalls

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Definitions:

Salient Attributes

Features or aspects of a product or service that are most noticeable and important to the consumer.

Positioning Method

The strategy used by a company to differentiate its products or services from its competitors' and to occupy a specific place in the minds of the target market.

Perceptual Map

A visual representation of how consumers perceive and position products, brands, or companies relative to each other, typically based on important attributes.

Target Market

A specific group of consumers at which a company aims its products and services, identified through various factors like demographics, behaviors, and preferences.