The Two General Values to Be Gained from Any Promotional

question 111

True/False

The two general values to be gained from any promotional activity are communicating information and creating satisfying exchanges.

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Definitions:

Synergy

Notion that a combined firm is worth more than the two firms are individually.

Merger

Agreement in which two or more firms combine to form one company.

Acquisition

Agreement in which one company purchases another.

Leverage

Increasing the rate of return on funds invested by borrowing funds.