TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 87

Multiple Choice

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's web site was 10.1% The web site at the company was redesigned in an attempt to increase its conversion rates. Samples of 200 browsers at the redesigned site were selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the null hypothesis will be rejected if the test statistics is

• A) greater than 1.645.
• B) greater than - 1.645.
• C) less than 1.645.
• D) less than - 1.645.

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Definitions:

Pipeline

A system or process for developing and advancing employees through a series of roles or stages to prepare them for future leadership positions.

Workforce

The collective group of individuals engaged in or available for work, either in a specific region or industry.

Human Capital

Human capital is the collective skills, knowledge, and other intangible assets of individuals that can be used to create economic value for the individuals themselves, their employers, or their community.

Empirical Research

A way of gaining knowledge by means of direct and indirect observation or experience, often involving systematically collected data.