TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 116

Short Answer

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's web site was 10.1% The web site at the company was redesigned in an attempt to increase its conversion rates. Samples of 200 browsers at the redesigned site were selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, what will be the p-value if these data were used to perform a two-tailed test?

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Definitions:

Insecure Attachment

A type of attachment style where individuals show anxiety or avoidance in relationships, often stemming from inconsistent caregiving in early life.

Maturation

The process of becoming mature, including the development of physical, sexual, emotional, and intellectual capacities.

Genetically Influenced

Refers to traits or conditions that are affected by genes inherited from one's parents.

Prenatal Development

The process of growth and development within the womb from conception to birth, involving critical stages for physical and neurological formation.