TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 47

Short Answer

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, what critical value should the company officials use to determine the rejection region?

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Definitions:

Overregularization

A linguistic process in child language development where children apply general grammatical rules too broadly, often leading to grammatical errors.

Underextension

A cognitive error in language acquisition where a child applies a word too narrowly, limiting its use to a single object rather than to all objects of the same category.

Items of Clothing

Articles or pieces of material worn on the body to protect or adorn.

Receptive Vocabularies

The set of words a person understands when heard or read, as opposed to expressive vocabulary, which consists of words a person uses in speech or writing.