TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 87

Short Answer

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, state the alternative hypothesis for this study.

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Definitions:

Joint Space Program

A collaborative initiative between two or more countries or agencies to conduct space exploration, research, and development activities.

Mirror-Image Perceptions

A concept in interpersonal relations where two parties see each other in opposing ways, often leading to miscommunication and conflict.

Reciprocity Norm

A social norm that prescribes individuals to help those who have helped them.

Deindividuation

A psychological state characterized by lowered self-consciousness, diminished social identity, and disinhibited behavior, often occurring within groups.