TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 116

Short Answer

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's web site was 10.1% The web site at the company was redesigned in an attempt to increase its conversion rates. Samples of 200 browsers at the redesigned site were selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, what will be the p-value if these data were used to perform a two-tailed test?

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Definitions:

Compounded Monthly

Interest on an investment or loan calculated and added to the principal balance monthly, where each month's interest calculation includes the previous month's interest.

Deferred Annuity

A financial security provided by insurers that holds back the distribution of income, either through regular installments or a one-time sum, until it's opted for by the investor.

Ordinary Annuity

A series of equal payments made at regular intervals, with the first payment occurring at the end of the period.

Deferred Annuity

An insurance contract in which periodic payments begin at some future date, typically used as a retirement savings vehicle.