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TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the company officials can conclude that there is sufficient evidence that the conversion rate at the company's website has increased using a level of significance of 0.05.
Process Cost Systems
A method of accounting used in manufacturing where costs are assigned to products, usually in continuous, repetitive operations.
Process Cost Accounting
A method of accounting that accumulates production costs for each process or department within a manufacturing facility.
Mass-Produced
Items that are manufactured in large quantities using efficient production techniques and often assembly lines to lower costs.
Custom Made
Products or goods specifically designed and produced to meet the unique requirements of an individual customer.
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