TABLE 8-7 After an Extensive Advertising Campaign, the Manager of a of a Company

question 58

True/False

TABLE 8-7
After an extensive advertising campaign, the manager of a company wants to estimate the proportion of potential customers that recognize a new product. She samples 120 potential consumers and finds that 54 recognize this product. She uses this sample information to obtain a 95% confidence interval that goes from 0.36 to 0.54.
-Referring to Table 8-7, the parameter of interest is 54/120 = 0.45.

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Definitions:

Quantity Rises

An increase in the amount or number of a particular good or service that is available or produced.

Price Ceiling

A government-imposed limit on how high a price can be charged for a product, commodity, or service.

Price Floor

A government or regulatory imposed minimum price for goods or services, intended to prevent prices from falling too low.

Surplus

An excess of income or assets over expenditure or liabilities in a given period, typically referring to profit or a budgetary surplus.