TABLE 8-15 a Sales and Marketing Management Magazine Conducted a Survey on Survey

question 178

Short Answer

TABLE 8-15
A sales and marketing management magazine conducted a survey on salespeople cheating on their expense reports and other unethical conduct. In the survey on 200 managers, managers have caught salespeople cheating on an expense report 58% of the time, working a second job on company time 50% of the time, listing a "strip bar" as a restaurant on an expense report 22% of the time, and giving a kickback to a customer 19% of the time.
-Referring to Table 8-15, the sampling error of a 95% confidence interval estimate of the population proportion of managers who have caught salespeople working a second job on company time is______ .

Understand the implications of specialization through focused marketing and market concentration.

Differentiate between needs and wants in the consumer buying process.

Identify the factors that influence the consumer buying process, including individual, situational, and social influences.

Explain the concept of niche marketing and its application.

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Definitions:

Reactant Concentration

The amount of reactants present in a given volume of solution at the start of a chemical reaction, influencing the reaction rate.

First-order Reaction

A chemical reaction whose rate is directly proportional to the concentration of a single reactant.

Half-life

The time required for a quantity to reduce to half its initial value, often used to describe the rate of decay of radioactive substances.

Drug Concentration

The amount of a drug present in a given volume of fluid, often measured in terms of mass per unit volume.