TABLE 7-5 The Manager of the Customer Service Division of a Major

question 98

Multiple Choice

TABLE 7-5
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-5, which of the following questions in the survey will not likely induce a measurement error?

• A) How many times have you failed to set the time on the videocassette recorder?
• B) How many times have you brought the videocassette recorder back for service?
• C) How many times have you illegally copied copyrighted sporting events?
• D) What is your exact annual income?

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Definitions:

New System

A newly implemented set of procedures, technologies, or methodologies designed to change or improve current operational processes.

Net Present Value

The difference between the current value of cash inflows and the current value of cash outflows over a period of time.

Investment

An asset or item acquired with the goal of generating income or appreciation.

Net Present Value

The difference between the present value of cash inflows and outflows over a period of time, used in capital budgeting to assess the profitability of investments.