TABLE 7-5 The Manager of the Customer Service Division of a Major

question 115

Multiple Choice

TABLE 7-5
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-5, the manager decides to ask a sample of customers, who have bought a videocassette recorder made by the company and filed a complaint over the past year, to fill in a survey about whether they are satisfied with the product. This method will most likely suffer from

• A) non-probability sampling.
• B) coverage error.
• C) measurement error.
• D) non-response error.

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