TABLE 7-5 The Manager of the Customer Service Division of a Major

question 42

Multiple Choice

TABLE 7-5
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-5, if a customer survey questionnaire is included in all the videocassette recorders made and sold by the company over the past 12 months, this method of collecting data will most like suffer from

• A) nonresponse error.
• B) nonprobability sampling.
• C) measurement error.
• D) coverage error.

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Definitions:

Undergarments

Clothing worn under outer clothes, typically next to the skin, for hygiene, support, or body shaping purposes.

Head Circumference

A measurement around the largest part of the head, usually noted in infants and young children to assess brain and skull growth.

Chest Circumference

The measurement around the chest, usually taken at the nipple level, to assess growth in infants and for fitting clothing.

Electronic Standing Scale

A digital scale designed for measuring weight while the user is standing on it, often used for personal health monitoring.