TABLE 7-7 Online Customer Service Is a Key Element to Successful Online

question 44

Essay

TABLE 7-7
Online customer service is a key element to successful online retailing. According to a marketing survey, 37.5% of online customers take advantage of the online customer service. Random samples of 200 customers are selected.
-Referring to Table 7-7, ________ % of the samples are likely to have between 35% and 40% who take advantage of online customer service.

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Definitions:

Door-In-The-Face Technique

A persuasion method where a large, unattainable request is made first with the expectation of getting a person to agree to a much smaller request.

All-Expense-Paid

A type of arrangement or offer where all costs associated with the activity or service are covered, requiring no additional payment from the participant.

Hinting

The act of subtly suggesting or indicating something without explicitly stating it.

Impossible Figures

Optical illusions or drawings that create a perceptual paradox, appearing feasible at first glance but are impossible to exist in three-dimensional space.