A Catalog Company That Receives the Majority of Its Orders

question 126

Multiple Choice

A catalog company that receives the majority of its orders by telephone conducted a study to determine how long customers were willing to wait on hold before ordering a product. The length of time was found to be a random variable best approximated by an exponential distribution with a mean equal to 3 minutes. Find the waiting time at which only 10% of the customers will continue to hold.

• A) 2.3 minutes
• B) 6.9 minutes
• C) 3.3 minutes
• D) 13.8 minutes

---

Definitions:

Market Weight

An asset or portfolio composition that reflects the distribution of securities in the market, often used in the context of benchmarking investment performance.

Cost of Capital

This refers to the total cost of funds used for financing a business, including the cost of equity and debt.

Risk Level

The degree of uncertainty and the potential financial loss associated with an investment or business decision.

Net Present Value

An evaluation metric that analyzes the profitability of a projected investment by discounting future cash flows to their present value and subtracting the initial investment cost.