Lovely Tee is looking to open a new fulfillment center as part of their expanding network to meet faster delivery needed for their prime customers in Arizona.To assist the company in deciding where to locate this new fulfillment center, three sites have been identified with the information shown below.Use the weighted-factor rating model to answer the questions below.
a.What are the scores for each location?
b.Which location should be chosen?
Definitions:
Advertising
A form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services.
Produce Awareness
The act of creating or increasing knowledge, consciousness, or understanding of a particular issue or set of issues.
Demand Creation
A marketing strategy aimed at generating new desire or interest in a product or service, rather than catering to existing demand.
Strategic Model
A framework or plan of action designed to achieve a particular goal or set of objectives, often used in business or military contexts.
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