The Probability That a New Advertising Campaign Will Increase Sales

question 107

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80. The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40. Assuming that the two events are independent, what is the probability that the cost is kept within budget and the campaign will increase sales?

• A) 0.40
• B) 0.88
• C) 0.32
• D) 0.20

---

Definitions:

An Attitude

A settled way of thinking or feeling about something, reflected in a person's behavior and perspectives.

A Behaviour

An action, reaction, or functioning of an organism, usually in response to its environment or stimuli.

Locus of Control

A psychological concept that refers to an individual's belief about the extent to which their actions can influence the events affecting them, categorized into internal and external loci.

Job Satisfaction

The level of contentment employees feel about their work, including its nature, conditions, rewards, and social interactions.