The Probability That a New Advertising Campaign Will Increase Sales

question 80

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80. The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40. Assuming that the two events are independent, what is the probability that neither the cost is kept within budget nor the campaign will increase sales?

• A) 0.88
• B) 0.12
• C) 0.68
• D) 0.32

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Definitions:

Paycuts

Reductions in the amount of money employees are paid as wages or salaries.

Mobbing

A form of bullying in which an individual is harassed or attacked by a group, often within a workplace or institutional setting.

Bullying

Involves repeated aggressive behavior with the intention to hurt another person, physically or mentally.

Workplace Bullying

Repeated, health-harming mistreatment of an employee by coworkers or superiors, including verbal abuse, threats, and other forms of intimidation.