The Probability That a New Advertising Campaign Will Increase Sales

question 95

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80. The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40. Assuming that the two events are independent, what is the probability that the cost is kept within budget or the campaign will increase sales?

• A) 0.32
• B) 0.88
• C) 0.20
• D) 0.68

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Definitions:

External Users

Individuals or entities outside an organization who rely on its financial information for decision-making purposes, such as investors, creditors, and regulatory agencies.

Shareholders

Individuals or entities that own one or more shares of stock in a public or private corporation, giving them rights to dividends and a voice in corporate governance.

Corporation

A legal entity recognized by law, distinct from its owners, with rights to own property, sue or be sued.

Accounting System

A structured process used to collect, record, classify, summarize, and interpret financial information for decision making.