Retailers Are Always Interested in Determining Why a Customer Selected

question 25

Multiple Choice

Retailers are always interested in determining why a customer selected their store to make a purchase. A sporting goods retailer conducted a customer survey to determine why its customers shopped at the store. The results are shown in the bar chart below. What proportion of the customers responded that they shopped at the store because of the merchandise or the convenience?

• A) 65%
• B) 85%
• C) 35%
• D) 50%

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Definitions:

Factory Overhead Applied

This term refers to the amount of indirect manufacturing costs allocated to products based on an estimated overhead rate.

Factory Overhead

The indirect costs related to manufacturing, including utilities, maintenance, and salaried staff expenses that cannot be directly traced to specific units produced.

Machine Hours

A measure of production time, calculated by counting the number of hours that machinery is operating in the production of goods.

Raw Materials

The basic substances or components that are processed or combined to manufacture finished goods.