TABLE 16-6
the Number of Cases of Merlot Wine Sold

question 148

Essay

TABLE 16-6
The number of cases of merlot wine sold by a Paso Robles winery in an 8-year period follows.
$$\begin{array} { c c } \underline { \text { Year }} &\underline {\text { Cases of Wine }}\\ 1991 & 270 \\1992 & 356 \\1993 & 398 \\1994 & 456 \\1995 & 358 \\1996 & 500 \\1997 & 410 \\1998 & 376\end{array}$$

-Referring to Table 16-6, plot both the wine sales series and the series of Holt-Winters forecast for 1999 to 2002 using a smoothing constant of 0.8 for both level and trend.

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Definitions:

Observational Research

A research method involving the systematic recording of observable behaviors or events in their natural setting without intervention by the researcher.

Qualitative Research

A research method focusing on understanding concepts, thoughts, or experiences through analysis of non-numerical data, such as interviews, observations, and texts.

Ethnography

A qualitative research method focusing on the systematic study of people and cultures from the insider perspective.

Interviews

A method of data collection or employment selection involving a conversation between two or more people, where questions are asked to obtain information from the interviewee.