TABLE 16-10
the Manager of a Marketing Consulting Firm $\text {SUMMARY OUTPUT}$

question 108

Short Answer

TABLE 16-10
The manager of a marketing consulting firm has been examining his company's yearly profits. He believes that these profits have been showing a quadratic trend since 1980. He uses Microsoft Excel to obtain the partial output below. The dependent variable is profit (in thousands of dollars), while the independent variables are coded years and squared of coded years, where 1980 is coded as 0, 1981 is coded as 1, etc.
$\text {SUMMARY OUTPUT}$

$\begin{array} { l r }\text {Regression Statistics}\\ \text { Multiple R } & 0.998 \\ \text { RSquare } & 0.996 \\ \text { Adjusted R Square } & 0.996 \\ \text { Standard Error } & 4.996 \\ \text { Observations } & 17 \end{array}$

$\begin{array}{ll}&\text { Coefficients}\\ \text { Intercept } & 35.5 \\\text { Coded Year } & 0.45 \\\text { YearSquared } & 1.00\end{array}$
-Referring to Table 16-10, the fitted value for 1980 is____ .

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Definitions:

Conditioned Response

The response produced by the conditioned stimulus after classical conditioning (e.g., salivation following the sound of the bell).

White Rat

Often used in psychological experiments, it refers to a laboratory rat that has been bred to be white in color.

Rosalie Rayner

An American psychologist who, along with John B. Watson, conducted the famous Little Albert experiment, demonstrating that emotional reactions could be conditioned in humans.

Loud Noise

A sound that is high in volume and can possibly cause hearing damage or discomfort.