TABLE 12-2
Many Companies Use Well-Known Celebrities as Spokespersons

question 40

Multiple Choice

TABLE 12-2
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
$$\begin{array} { l |c c } & \text { Male Celebrity } & \text { Female Celebrity } \\\hline\text { Identified product } & 41 & 61 \\\text { Could notidentify } & 109 & 89\end{array}$$
-Referring to Table 12-2, the calculated test statistic is

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Definitions:

Sexual Arousal

A physiological and psychological state of excitedness and readiness for sexual activity, often accompanied by physical changes.

Biological Influences

Factors at the biological level that affect behavior, cognition, emotions, and health.

Primary Drives

Basic, innate urges such as hunger, thirst, and the desire for warmth, crucial for survival.

Affiliation Motive

An inherent desire to belong to a group or form close personal relationships and social connections.